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(USGovernment-News.Com, May 21, 2018 ) "GlobalData's Favorite Innovations of 2017", report includes some of the most innovative and novel products from 2017, which have been selected and assessed by managers, researchers, and analysts with a wide range of individual specialties. This unique approach provides insight into the sheer variety of innovation in the FMCG market and how the market may develop in the coming years. The 2017 report also provides some action-focused insights based on different innovation types.
GlobalData's industry experts have selected their favorite innovations of the previous 12 months and analyzed why they stand out in their ability to connect with consumers. These products and services provide inspiration for how companies across FMCG markets need to evolve in the following year and predicts what characteristics winning products will have in 2018.
The aim is to offer inspirations fro how to achieve five common goals in product development across the FMCG sectors - - Innovate in flavor and fragrance to create sensory excitement. - Adjust ingredients, formulas, or the production process to add functionality. - Use packaging to create more benefits. - Use techniques such as on-pack marketing and social media advertising to stand out. - Target a gap in the market and reach a new audience with unique positioning.
Reasons to buy:
- GlobalData's industry experts have selected their favorite innovations of the previous 12 months and analyzed why they stand out in their ability to connect with consumers. - These products and services provide inspiration for how companies across FMCG markets need to evolve in the following year and predict what characteristics winning products will have in 2018.
Some Points from TOC:
Executive Summary How to use flavor and fragrance to create sensory excitement How to add functional benefits to products How to use packaging to create more benefits How to use marketing techniques to stand out How to reach a new audience with unique positioning Continued….
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