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Digital marketing is a strategy to promote products and brands via the internet or digital media. It helps in developing and maintaining customer relationships through online activities. It comprises various tools such as sales CRM, social CRM, email software, e-commerce software, marketing automation software, web analytics, and WCM, which are the main solutions used for digital marketing. Digital marketing helps organizations achieve more ROI compared to other traditional marketing solutions. Social media marketing is one important component of digital marketing.
Companies Profiled in this report includes: Adobe Systems, IBM Corporation, Oracle Corporation, SAP AG, Salesforce.Com, Marketo, Microsoft, Hubspot, Hewlett-Packard (HP) , SAS institute
Digital marketing is the procedure of incorporating stages and clients' experience through a digital channel. The increasing competitive environment has brought the development of marketing strategies from sales to consumer loyalty and consumer retention. Likewise, surge of web and expanded digitalization has given marketers huge opportunity to focus on their clients and improve customer experience.
Digital marketing software also helps to improve content performance and generate traffic to measure the number of page viewers, their location, and contact details. Increasing presence of social media and social advertising and growing dependence on internet and broadband connection are responsible for driving growth of the digital marketing software market.
Table of Content:
Global Digital Marketing Software Market Research Report 2017
1 Digital Marketing Software Market Overview
2 Global Digital Marketing Software Market Competition by Manufacturers
3 Global Digital Marketing Software Production, Revenue (Value) by Region (2012-2017)
4 Global Digital Marketing Software Supply (Production) , Consumption, Export, Import by Regions (2012-2017)
5 Global Digital Marketing Software Production, Revenue (Value) , Price Trend by Type
6 Global Digital Marketing Software Market Analysis by Application
7.1 Adobe Systems
7.1.1 Company Basic Information, Manufacturing Base and Its Competitors
7.1.2 Digital Marketing Software Product Type, Application and Specification
7.1.2.1 Crm Software
7.1.2.2 E-Mail Software
7.1.3 Adobe Systems Digital Marketing Software Production, Revenue, Price and Gross Margin (2015 and 2016)
7.1.4 Main Business/Business Overview
7.2 IBM Corporation
7.2.1 Company Basic Information, Manufacturing Base and Its Competitors
7.2.2 Digital Marketing Software Product Type, Application and Specification
7.2.2.1 Crm Software
7.2.2.2 E-Mail Software
7.2.3 IBM Corporation Digital Marketing Software Production, Revenue, Price and Gross Margin (2015 and 2016)
7.2.4 Main Business/Business Overview
7.3 Oracle Corporation
7.3.1 Company Basic Information, Manufacturing Base and Its Competitors
7.3.2 Digital Marketing Software Product Type, Application and Specification
7.3.2.1 Crm Software
7.3.2.2 E-Mail Software
7.3.3 Oracle Corporation Digital Marketing Software Production, Revenue, Price and Gross Margin (2015 and 2016)
7.3.4 Main Business/Business Overview
8 Digital Marketing Software Manufacturing Cost Analysis
9 Industrial Chain, Sourcing Strategy and Downstream Buyers
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