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(USGovernment-News.Com, April 02, 2018 ) Licensing and the Evolution of Retailing Landscape Market
The retail landscape in licensing is vital since it is the extension of the licensing world into real life. Consumers have become increasingly confident shopping online at the expense of brick-and-mortars, transforming global shopping patterns. The evolution of e-commerce is causing a shift in product selection as non-traditional channels increase their licensed merchandise lines, and single brand and pop-up stores expand. As Omni channel becomes increasingly important, s- and m-commerce thrive.
It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market be they the developments of new store types, the importance of non-store retailing, economic/lifestyle influences, private label or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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Licensing and the Evolution of Retailing Landscape
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