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(USGovernment-News.Com, January 28, 2016 ) Some of the other growth drivers of the global infotainment market are increased adoption in small and medium-sized cars. The advantages of automotive infotainment, which are driving the growth of the global market include improved routing and scheduling, increased driver productivity, and reduced operating costs. The growth of automotive infotainment products and services is driven by constant innovation in the wireless communication services and technology. The use of voice interface systems in automobiles is an opportunity, which is expected to boost the growth of the global automotive infotainment market during the next few years.
A combination of entertainment and information systems is known as automotive infotainment. Automotive infotainment system includes products, such as digital versatile disc (DVD) players with the video screen, software platforms, audio system including radio, navigation devices like GPS, rear seat entertainment, and its accessories. The adoption of these services is increasing day by day, and they have become unavoidable due to the continuous technological advancements taking place. Better connectivity and enhanced user experience are some of the other features of entertainment, which are provided by automotive infotainment systems in cars.
The global automotive infotainment market is also driven by the growing manufacturer demand for more sophisticated head units in lesser priced car models. The demand for less expensive, smaller, compact cars is increasing with the growth in traffic and increasing price of fuel. Original equipment manufacturers (OEMs) are working with suppliers to develop feature-packed, low-cost infotainment systems priced for the low to medium priced car market. However, as the amount of code in the head unit, electronic control units (ECUs), and in-vehicle infotainment (IVI) system, and telematics devices increases, the challenges to manage the code also prevail.
General Motors Company, Ford Motor Company, Honda Motor Co. Ltd., Bose Corporation, Volkswagen AG, Flextronics International are some of the major competitors in the global automotive infotainment market. The demand for more sophisticated systems will lead to an increase in the economies of scale, which would eventually drive the growth of the market for automotive infotainment.
Global Automotive Infotainment Market Segmentation:
By Application
Location based services
Communication
Others
By Technology
Smartphones
Bluetooth
Wi-Fi
Human Machine Interface
Voice Recognition
Touchscreens
By Region
North America
U.S.
Canada
Rest of North America
Latin America
Mexico
Brazil
Rest of Latin America
Western Europe
Germany
Italy
France
U.K.
Spain
Rest of Western Europe
Eastern Europe
Poland
Russia
Rest of Eastern Europe
Asia-Pacific
China
India
New Zealand
Australia
Rest of APAC
Middle East & Africa
South Africa
Rest of MEA
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