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(USGovernment-News.Com, November 14, 2013 ) London,UK -- As the internet and mobile devices play a growing role in the business world, experts say meetings and conferences are becoming more “connected,” integrating technology into live events and allowing participants to attend virtually.
More than 5 billion mobile devices are in use today, said Michael Peachy of Salesfore.com, who wrote recently in Wired about the company’s upcoming technology conference. “Behind every device is an attendee, and they are plugged into apps and social networks,” Peachy said. “The way conferences use mobile devices to present content is critical.” The increasing digitalization of conferences will also affect networking. “Making new professional connections is one of the best reasons for attending a conference,” Peachy said. “However, unless you’re a power networker, it can be difficult to grow your contact base, even at a big conference. Connected conferences excel at forming real-time communities.”
The trend is supported by a new study of conference-planning professionals. According to the study, around 42 percent of respondents said technology will be increasingly influential in the meetings industry over the next 15 years. Live events will increasingly incorporate virtual components and the number of virtual events will continue to rise.
Ms West from London-based Park Crescent Conference Centre (PCCC) said it is important for meeting planners to find spaces that allow for virtual elements and other customization. “Successful meeting rooms meet all of the presenters’ and attendees’ needs,” she said. “More and more, this includes virtual elements to help engage attendees and accommodate remote access, internet usage and teleconferencing.”
Ms West said that the increasing role of technology is changing the meeting industry as a whole and the way PCCC does business. PCCC's multipurpose rooms offer modern facilities with full audio-visual equipment and Wi-Fi available for hire. The rooms, which accommodate between 12 and 300 delegates, also use a state-of-the-art light and sound system. “The meetings industry is changing, and it will continue to evolve in the coming years,” Ms West said. “It is important to us that we are at the forefront of technology-related trends and we meet the changing needs of conference attendees.”
'About' section: Located opposite Regents Park, Park Crescent Conference Centre (PCCC) is ideally suited for conferences, exhibitions and training. It also has smaller spaces for breakout and seminar rooms.
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