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An almost exasperated Wechner attempts to clarify, “Many people shudder when I suggest that they write press releases. They think that there is some mystery involved, or they aren’t worthy of submitting anything like that to the presses. However, once people learn how to write a press release, they realize that writing press releases can be easier than writing articles. However, since fewer people are willing to write press releases, there is less competition – in real life and online. They are such a positive form of promotion for themselves and their businesses.”
The Ultimate Analyst marketer Chris Wechner will be giving a talk, “Press Releases: Overlooked Online Marketing Power.” The talk will last approximately thirty (30) minutes followed by a question and answer session.
Chris Wechner further explains, “Writing and submitting press releases can generate excitement for your Detroit business. Most business owners don’t have the energy or foresight to market themselves. If they do, many of those business owners simply pay for an advertisement, or something like that. When you write a press release to promote your business, or even yourself, you can control what the public sees.”
He continues to explain something that will interest most Detroit business owners, “If you write the press release and submit yourself, you can even do it for free. Journalists are always looking for story ideas as they get closer to their deadlines, and Google is always looking for fresh content. Frankly, so are Facebook, Twitter, and other social media platforms.”
The DJ Freedom Expo is being coordinated by the OccupyUABusiness.com group, and more details about the expo event can be found at http://occupyuabusiness.com/DrJFreedom_Expo___.html. The focus of the event is on freedom, as in how to make yourself free spiritually, economically, and emotionally. There will be many vendors and speakers throughout this 3-day event from Friday, October 26, 2012 to Sunday, October 28, 2012.
Major Event: Dr. J Freedom Expo Speaking Topic: Press Releases: Overlooked Online Marketing Power Presenter: Chris Wechner, Director of Marketing at The Ultimate Analyst Date: Saturday, October 27, 2012 Time: 3:00 PM Location: Russell Bazaar Address: 1600 Clay Street Detroit, MI 48211
Chris Wechner plans to cover the following main points: • The True Power of Press Releases • Press Releases vs. Articles • Blending Excitement with SEO (Online vs. Offline Press Releases) • Backlinking Like a Professional • Reasons to Write a Press Release (Ideas for Writing) • Places You Might Post a Press Release
About Chris Wechner: Chris Wechner is the Director of Marketing at The Ultimate Analyst. He gives monthly talks at the Internet Marketing Roundtable at the Eastern Campus of the Wayne County Community College District (WCCCD). He has been doing internet marketing in the Detroit Area since 2009. He is analytical and enjoys finding ways to improve business visibility. For more information about how Chris Wechner can help you with writing your press releases and submitting them, you can visit http://www.TheUltiamteAnalyst.com/p/press-release-writing.html.
About Dr. J Freedom Expo: The Dr. J Freedom Expo is an event in Detroit that will run for three (3) days during the last weekend in October, beginning with Friday (followed by Saturday and Sunday). The theme of the Expo is to cooperate effort toward rebuilding Detroit and understanding the role that economic empowerment can play in the city’s resurgence. The Expo also presents and opportunity for businesses and organizations to demonstrate corporate responsibility by sharing their willingness to return Detroit community support. For more information about this event, you can visit http://occupyuabusiness.com/DrJFreedom_Expo___.html.
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