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(USGovernment-News.Com, February 08, 2019 ) This report focuses on the global Marketing Technology status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Marketing Technology development in United States, Europe and China.
Marketing automation software is mainly used to streamline, schedule, segment, and track marketing campaigns. The software reduces the number of repetitive tasks associated with the conventional marketing processes and improves their overall efficiency. It also provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting. The software connects different marketing channels such as social media, e-mail, and content marketing to collect and analyze data. It assists organizations to generate more revenue and a better ROI. It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develops appropriate marketing patterns, and integrates marketing channels to deliver better customer experience.
The current marketplace is expected to be driven by the heavy demand for personalized location-based services. The commercialization of personalized location-based services is on the rise. The combination of location-based data and existing personal data creates rich and contextualized user experiences. In addition, the increased use of beacons and growing availability of spatial data & analytical tools further propels the growth of this market.
The key players covered in this study Apple, Google, Microsoft, Qualcomm, Zebra Technologies, Bluvision, Estimote, InMarket Media, Proxama, ROXIMITY, Shopkick, Swirl Networks, Unacast, Foursquare Labs, Scanbuy
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